Calapooia Brewery “Roadrunner Red” Branding

This branding was created as a project for LBCC. It was designed as a proposed label for a beer style, Roadrunner Red, being produced by Calapooia Brewery, a brewpub in Albany, Oregon. Catering to the pub’s blue-collar, motorcycle-friendly, casual and fun-loving clientele, I chose to base the illustration on Peter Fonda’s free-wheeling character from the film, Easy Rider. I created the illustration from a linoleum block-print which I scanned and edited in Adobe Illustrator.